Good day / evenings for all, as you know a person without name is nothing, therefore it can name a company is very important.
Today and seen many acronyms (the first letter of one, two or more names) as name, I think from the beginning I started to analyze the issue of names, did not seem very reasonable / logical for a name, because what is being sought identified by someone else, but I recognize that there are good names that are very attractive since one thinks for first time.
This comment is because many, many names and seen are the same but with different meanings, for example, a group of football players, puts Name your team and CC just because the two founders of the team are called Carlos, the name sounds great but what would happen to a courier company is also called CC, C Charles and the other C by mail. Other examples: EPA (Pleasures and Art Space), EPA (Labour Force Survey) PPS (Purchasing Power Standard).
TEDAS account that you have to think / invest time / discussing among other things, is not just grab one or two letters of your name / service, many large companies have taken a couple of years to perfect his name.
I'll set an example, to start this blog, although I as two to three months looking for create and imagine the name, despite having the basic knowledge, I made the mistake of putting this name:
As you can tell, the great mistakes is as clear as water, "name" was so long, not is that I was thinking, maybe explain the content of the blog, that if bleating but is very long and I think that would go on mission / vision / description, etc.. here are many problems to mention this name, but leave as unique and important problem, a person not easily remember the name, being very extensive.
Following this setback, and then reasonably arrive the name of IMG ADVERTISING , and logo: 
To me, this was the end, but as that been feeding me , Web and other books, I follow the road to explore new theories to improve the blog name, but said the name IMG ADVERTISING , what will the problem this?, from the search point in google, there are many similar names, this is a big problem, pretend you are in a large conference room of an advertising agency and call IMG ADVERTISING
and in that chair, raise your hand now 7 representatives of agencies called IMG ADVERTISING , you have ever happened in your school? "That big problem" for the person who wants to talk to the agency called IMG ADVERTISING. WHAT OF ALL IS IT?
This is an example of the main problem and seen.
And to create a name of a product / service or product / service, Let us be careful in creating a name, you can fall into the error of the line extension and this would cause the name uniquely positioned the company lost.
and analysis in this process if you can realize we have simplified, and this process simplification is very important that we bear in mind as the shorter but stays in the mind of the user / consumer.
The contents of this publication , also will can serve to create a good slogan.
This publication it is part of the experience and lived in the building of this blog, and as I said I eat other means against a good name for my blog.
have doubts to make a name for your business, check or leave a comment.
0 comments:
Post a Comment