Blood After Brushing Tongue

semiology. OUTDOOR ADVERTISING IN GUATEMALA

Guiraud (1976:7), semiology is a science that studies sign systems. Among these highlights the social and functional logic of them. Guiraud. Pierre. Semiology. Editorial Siglo XXI, Mexico. 1988. P. 7.

Carolos Interiano (2003:106), offers a concept of Umberto Eco, semiotics studies all cultural processes as the process of communication. Interiano Carlos. Semiotics and Communication. Guatemala 2003. P. 106.

According to the harvest of these two theories. Semiology is also tapered as semiotics. It is the science that studies all cultural processes, including communication procedures. Communication is the act of relationship in which two or more people are transmitted through language message. The language we know as a system of signs that are created in a culture, signs that are intended for communication.

SIVE FOR THAT semiology.

Toussaint (1981:59), The semiotics helps to structure properly a message . Toussaint, Florence. Critical Mass Communications. Editorial Anagram. Spain. 1981. P.59.

Alfaro Olga Elizabeth Batres (1999:11) studied semiology sign systems that compose it and depending on the place they occupy mean anything in any society. It is therefore necessary to have the right elements (signs) of the text and image to develop a message, and also order for the recipient receives While part of it. Alfaro Olga Elizabeth Batres. Relationship established Between semiology and Advertising (semiotic analysis of advertising). Guatemala. 1999. P.11.

As shown in these two theories, semiotics helps us to structure a message with their respective elements, which are the codes of the text, images.

MESSAGE.

Carlos Interiano (2003:14), puts a concept Daniel Prieto, says the message is the objective of the process, the emitter structure and comes to the senses of the perceiver, the which occurs only if it meets a certain code. Interiano Carlos. Semiotics and Communication. Guatemala. 2003. P. 14.

is the information we want to convey, the set of ideas, thoughts, feelings that the sender or communicator sends the beneficiary. Interiano Carlos. Semiotics and communication. 2003. P. 14.

Interiano mentioned Calos Daniel Prieto definition in which he says that the message becomes a message if a response to a specific receptor departe code.