public Kleppner (1988: 380) states: That the ad outdoors or outdoor advertising, covers a range of media, from posters, signs transit, bus-stop shelters to reach consumers at the market, many of which are intended to make a purchase. Klepperner, Otto. Advertising. Editorial Salvat. Mexico, 1988. P. 380. This is a great advantage for the communicator, Yaque allows more direct way to specify a geographical target group to be more effective in the ads and see the results if successful.
Lorena Méndez Silvia Pimentel (2004:7), Outdoor Advertising is so named because it takes place outside the home, or that their stands are located outside of homes . Maybe it would be more appropriately viewed as outdoor advertising that is displayed in places of public access, whether this access is free as if they are required to pay any price as a ticket or tickets, although they were not places or sites or railways, galleries, lobbies local subways or other similar characteristics. Lorena Méndez Silvia Pimentel, billboards Bus stops (Mupis) as a new alternative media outdoor advertising. Guatemala 2004. P. 7. Outdoor advertising is a communication channel or medium, in which we communicate the existence of a product or service, in this case will focus on politics. This advertising is also intended to inform fusion and position in the target group. This way we'll communicate outside, ie outside, principal places of mind in trafficking. Outdoor advertising are many ways to advertise, such as billboards, posters, ads or rolling fixed location, murals, displays, or corporate figures inflated balloons, neon light signs, all with or without illumination, dog us focus on billboards and marquees.
billboards.
Méndez Lorena Silvia Pimentel (2004:7), publishes a comet Perdomo Sara Jael Donis, specifically defines the billboards: short messages are communicated, specific, clear graphics especially about a product or service to a large group potential customers, to meet your needs.
Lorena Méndez Silvia Pimentel (2004:7) says: The Billboard chart is a medium specifically which advertise a product or service, which is aimed at a group given consumer (young, adults, children etc.) having geographical place around strategic highways, roads, streets, etc. Lorena Méndez Silvia Pimentel, billboards Bus stops (Mupis) as a new alternative media outdoor advertising. Guatemala 2004. P. 7. Using these two references we can say that the billboards is a means of communicating a message, especially with graphics mind, in which it has to develop creativity. In order to persuade and draw attention to the potential voters of a political party (beneficiary) in a short time, hereby publish or communicate, in a time specific contract. And these will be strategically located on the banks of the busiest streets. To remember and to position the receiver of the political candidates of a political party.
The evolution of these media and creativity, led to discover new ideas ; to communicate to the consumer. The benefits are going to have a nation (Guatemala) to give the vote a political party so that you can induce them to vote for a particular political candidate. (This could be a product or service). Given that advertisers seek to wound the target of many creative ways, and this need has created a new channel or media called LARGE. Which then define.
LARGE.
Barraza Brenda Santos (2007:27), is a sign placed in exclusive areas or areas under construction are located at the height of the bench, have light reflectors and off automatically depending on the degree of natural light, have a fairly visible and a short message. Barraza Brenda Santos, Similarities And Differences Of Giant Prints And Mupis in zone 10, as an option for outdoor advertising. Guatemala 2007. P. 27 . The billboards are the first competition of the billboards, this medium has evolved in an impressive way, students can say how advertising is more effective than billboards, building on the spread seen in the streets of the city, These Giant Prints. Effectiveness greater than the billboards is that the billboards, are located in the walls, parking lots, fences and more. Which are located at a height approximately between 30 and 50 cm above the surface of the bench, which has a structure height of approximately 2 meters wide and 2 to 4 feet or more. Other reason for its effectiveness is that they are at a height less than the billboards, where the advertising could say this face to face with the potential voter.
The billboards, according to Brenda Barranza Santos (2007:27), began in Europe in 2001 and came to Guatemala in 2007 , Barraza Brenda Santos, Similarities And Differences Of The Giant Prints And Mupis In The Zone 10, as an option for outdoor advertising. Guatemala 2007. P. 27 . And starting this year has spread considerably. Increasing in 2011 by political parties in an effort to be known as candidates for president or mayor.
MUPI.
Lorena Méndez Silvia Pimentel (2004:7) defines MUPI as street furniture for the information. Lorena Méndez Silvia Pimentel, Billboards at bus stops Buses (Mupis) as a new alternative media outdoor advertising. Guatemala 2004. P. 28. As can be seen in the definition of Méndez, M obiliario U rbano P ara The I Information, MUPI, the Urban furniture serves to communicate to recipients, a message. This momo is mentioned in the definition of billboards, MUPI is also a means of communication, which we will serve to inform a creative way so that the messages of one or another way, between the unconscious of the recipient and mentally he can repeat it many times to remember. These are located MUPI normal mind in the bus stops.
MUPIS EVOLUTION OF IN GUATEMALA.
Barraza Brenda Santos (2007:30), Comment: The current administration of the Municipality of Guatemala, led by Alvaro Arzu, Guatemala is working to enable a "city to live "and this includes new furniture (bus stop) to the metropolis, from 01 August. 2005. Barraza Brenda Santos, Similarities And Differences Of Giant Prints And Mupis in zone 10, as an option for outdoor advertising. Guatemala 2007. P. 30 .
Lorena Méndez Silvia Pimentel (2004:12), Comet: a candidate who wants to take the post of Mayor of the city of Guatemala City Engineer Alvaro Arzu must put your advertising on the perimeter of the capital where he is running, so that it is the people who live there know it and know who he is. This candidate can not put your advertising outside the perimeter capital because that is not the audience that needs to captivate. Lorena Méndez Silvia Pimentel, billboards Bus stops (Mupis) as a new alternative media outdoor advertising. Guatemala 2004. P. 12.
Using these two reference, we can say that the evolutionary development of Mupis utility is due to begin to lengthen, the current mayor of Guatemala City, we he gave the Mupis, and has negotiated with the advertising companies to cede the space for the installation of Mupis. Today We can see many of Mr. Alvaro Arzu Mupis. In which we can say that Mr. Alvaro Arzu wants to be re-elected for mayor this year 2011 because it only looks at the advertising within the City of Guatemala.
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